Emerging from We Are Africa 2025, were themes as diverse as the continent itself, but one trend stood out; the search for calm in a world that rarely slows down. To this end, mental wellness retreats, once a niche offering, have become a cornerstone of luxury travel, promising guests emotional, psychological, and spiritual renewal through yoga, meditation, and immersive nature therapy. Recovery retreats to address burnout, experiential journeys prioritising authentic connection over material souvenirs, and a revival of indigenous healing practices all enjoyed the spotlight. “Sleep Tourism” emerged as an increasingly sought after offering, as travelers seek out sanctuaries designed to restore their most basic need – rest.
Key to all the offerings is personalisation, whether it’s organic dining, low-emission transportation, plastic-free environments, or opportunities for community engagement, today’s traveler demands experiences tailored to their unique desires and worldviews. Healing Earth’s greatest strength has always been in its ability to treat each client as an individual, and this personalised approach will continue to shape the brand’s strategic direction.
Healing Earth’s core values of sustainability and holistic wellness resonated deeply throughout the event. Healing Earth understands that luxury travelers are no longer content with superficial indulgence – they crave experiences that nurture body, mind, and spirit, but also want to know that their choices have a positive impact on the planet. For these discerning guests, luxury must come with a conscience. Healing Earth, with its unwavering commitment to authenticity, sustainability, and comfort, is perfectly positioned to deliver on these evolving expectations.
The consistency of Healing Earth’s presence at the exhibition – showing up year after year, always with something new to share – distinguishes us from competitors. This year, Healing Earth introduced several exciting new offerings, including the Transformative Wellness Retreats, Healing Rituals Lime Batsil and Orange amenities, and an enhanced online education platform. Feedback was overwhelmingly positive. Attendees were effusive in their praise for the brand’s product quality and distinctive fragrances, especially the Rituals range.
“Events like We Are Africa are crucial in promoting African-owned, wellness-driven tourism initiatives on a global scale. The show brings together like-minded buyers and sellers from the premium and ultra-premium sectors, creating a space where wellness is not just an add-on, but a central pillar of the hospitality experience. Healing Earth, as the only wellness, spa, cosmetic, and amenity supplier at the event for six consecutive years, has earned its place among the elite “Tribe” of African hospitality innovators,” says Founder and CEO, Elisabeth Brandt.
“Ultimately, Healing Earth’s philosophy is simple,” says Elisabeth “nature is the best medicine, and true holistic wellness is the integration of body, mind, and spirit”.
By harnessing the power of Africa’s natural beauty and healing traditions, Healing Earth creates transformative experiences that allow travelers to discover not only new places.