Healing Earth reaches an important new milestone, expanding into Europe with the establishment of the Healing Earth European Headquarters in Milan, Italy. More than just a distribution centre, this fully equipped and operational hub will serve as the brand’s core base for logistics, operations, and long-term growth throughout the continent.
“This exciting European expansion is a major step forward for Healing Earth’s global presence, and a testament to the brand’s unwavering dedication to sustainable wellness, authenticity, and luxury,” says Healing Earth Founder and CEO Elisabeth Brandt.
Fueling the expansion is a strategic and synergistic partnership with the remarkable and driven Italian team, Assme Badaoui and Massimo Pollio, from Imagro Milan, who share a personal connection to the Healing Earth vision; “For both of us, leading a fast-paced, often demanding life has made one truth increasingly clear: we need moments of stillness – space to breathe, reconnect, and regenerate. That search for balance is what first led us to Healing Earth, where everything began… in Africa.”
Also pictured above with Assme is Chiara Del Vecchio, an artistic director and creative force behind Artemisia, a Milan-based communication and events agency. While Chiara plays a key creative role in visually communicating the brand in Italy, the core operational partnership and distributorship lie with Assme and Massimo.
Both Assme and Massimo have extensive backgrounds and a wealth of experience in wellness, communications, logistics and luxury brand building, which positions them perfectly to realise Healing Earth’s European vision:
“Over the years, we’ve built not only a connection with the brand, but a profound alignment with its purpose – to deliver holistic, sustainable, and ethically sourced wellness solutions, as well as nature-based beauty offerings. This new chapter – bringing Healing Earth to Italy, and from here to the whole of Europe – feels like a homecoming –a return to the roots, but also the beginning of a wonderful journey in sharing Healing Earth’s wisdom, care, and beauty with our people, our traditions, and our land, not just as a partnership, but as something lived, loved, and deeply felt.”
Massimo and Assme add that meeting Elisabeth Brandt, Healing Earth Founder and CEO was epiphanous. “She has been far more than the founder of a beautiful brand – she’s become a mentor, a friend, and a source of luminous inspiration. Her clarity of vision, her deep reverence for the Earth, and her unique ability to merge ancestral wisdom with modern innovation are nothing short of extraordinary.”
The pair view it as a privilege to contribute to a brand that truly walks its talk: “Healing Earth’s commitment to ethical sourcing, eco-awareness, and holistic wellbeing is not only inspiring but in today’s world, more important than ever, and we are honoured to help bring this to a wider European audience.”
For inquiries in Europe, please contact:
Massimo
Imagro (Healing Earth Europe)
📞 +39 02 87199880
📧 segreteria@imagro.it
www.imagro.it and www.healingearth.it
To enquire about Healing Earth, please contact:
Lynette Webster
Operations Manager
📧 gm@healingearth.co.za
📞 +27 21 555 1896
www.healingearth.co.za